From the founders: price for where it's headed

Buyers are coming back while the number of homes for sale keeps shrinking. That combination tightens a market, and it changes what a listing can do this half of the year.

The instinct after a soft stretch is to price to the last few months of comps. But comps look backward, and a tightening market moves faster than they do. Lean on them too hard and you set the price too low for where the market already is.

The other trap is the opposite: pricing to hope, chasing a number the market hasn't earned yet. The job this half is to price to what today's demand actually supports, not what the seller wishes for.

We've always believed an agent's job is to price the market honestly, not the mood. The ones who get this right now will have the listings, and the trust, when the second half picks up.

The library: resources you can forward to clients

These are client-ready explainers you can forward when questions come up during a deal. Each one breaks down a common concept in plain language.

Blog: capital gains tax when you sell your home in Ontario. Explains the principal-residence exemption, when a sale does trigger capital gains, and how to report it, for the client who assumes a home sale is always tax-free.

Blog: what closing costs are tax deductible in Ontario? Sorts out which closing costs are deductible, which get added to the adjusted cost base instead, and how a rental changes the answer, for the client asking what they can write off.

Blog: closing costs in Ontario, what first-time buyers actually pay. Breaks down the taxes, legal fees, and adjustments due at closing, roughly 1.5% to 4% of the price with land transfer tax the biggest line, for a buyer budgeting past the down payment.

Hot off the press: Ownright in the news

A look at where Ownright's data and perspective showed up in the press this cycle:

Canadian Mortgage Professional – Why economic anxiety is stalling home deals. Cited our 2026 Operators Report finding that two in five brokers name recession fear, not rates, as the top deal-killer.

RENX – The first-time buyer profile is changing. Joel's monthly column on how the average first-time buyer is now 40 and far more cautious, and why steady guidance beats big predictions.

Market snapshot: the market tightens as listings dry up

Our take: this is the clearest sign yet that the GTA market is tightening. Sales are climbing while listings shrink, and prices, still down on the year, have begun to firm month over month. With the Bank of Canada widely expected to hold again on July 15, the pressure this half looks more like scarce supply than rates.

Client spotlight: in their words

The Ownright advantage

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